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UTM Link Builder

Create tracking links that show you where your traffic comes from and what's working.

1. Add your destinationChoose a channel and describe your campaign.
2. Check the previewYour UTM link updates as you type.
3. Generate and shareCopy the long link, shorten it, or create a QR.
1 Details
2 Done

Enter campaign details

We'll build the perfect UTM link for you.

Example: https://yoursite.com/product
Where will you share it? *
Great choice! We'll use the recommended tracking settings for Instagram.
Example: Black Friday Sale, New Launch, Q2 Campaign
Live
InstagramSource
SocialMedium
Summer Sale 2026Campaign
Instagram Reel 1Content
Platform
Instagram
Channel
Social
Campaign
Summer Sale 2026
Content
Instagram Reel 1

Generated Link(Long URL)
Updates automatically as you type.

QR Code

Basic QR preview for the generated UTM link Basic QR preview Refresh when your link is ready.
Make your QR more powerful

Add your logo, colours and a custom frame.

Customize your QR for free

Your UTM link is ready!

Use it anywhere to track your audience.

Long URL

See what happens after people click

Track clicks, locations, devices and more.

Track clicks & performance

Your UTM link is ready!

Use it anywhere to track your campaign.

Make this link easier to share

Create a clean short link without losing your campaign tracking.

Shorten this link

Make your QR more powerful

Add your logo, colours and a custom frame in our QR Generator.

Customize your QR for free

See what happens after people click

Track clicks, locations, devices and campaign performance.

Track clicks & performance Save Campaign
WHY USE UTM LINKS?

Know exactly what's driving your growth

Stop guessing. Track every click, know what's working and invest your time and budget where it matters.

See real traffic sources

Know which platform brings the most visitors — Instagram, Google, WhatsApp or Email.

Compare campaigns

Find out which ad, post or offer performs better and focus on what works.

Spend smarter

Stop wasting budget on weak channels and invest in campaigns that give better results.

Prove your results

Show clients or your team which campaigns, channels and content are performing.

A small tracking link.
A big difference for your business.

Use UTM links to understand your audience, improve campaign performance and make better marketing decisions.

Example benefits
Clearer campaign performance
Smarter budget decisions
More confident growth
Small-business owner reviewing campaign analytics on a laptop

Why create UTM links with Linocks?

More than just a UTM generator — create, share and understand your campaign links in one place.

Your campaign link is ready.

Now track the results that matter.

See real clicks Understand your audience Improve future campaigns

Learn how smart businesses use UTM links

Tips, examples and practical strategies to get more from every campaign.

View all articles
FAQ

Frequently asked questions about UTM links

Understand campaign tracking before you create your next UTM link.

A UTM link is a normal destination URL with tracking parameters added to it. These parameters help analytics tools identify where campaign traffic came from.

No. It keeps the same destination and adds campaign-tracking parameters such as source, medium and campaign name.

Yes. After preparing your tracking link, you can create a cleaner short link for easier sharing.

Yes. You can create a QR code connected to the tracking link so offline scans can be associated with the campaign.

The UTM Builder is designed to create one tracking link at a time. When one campaign needs separate links for Instagram, Facebook, Google Ads, WhatsApp and Email, use the Campaign Link Generator.

Use clear and consistent values that describe the traffic source, marketing channel and campaign. Linocks can suggest platform-appropriate values to make setup easier.